Exploring Connections Between Eye Movements and the Big Five Personality Traits

This study investigates the connection between eye movements, as captured through eye-tracking technology, and personality traits, specifically focusing on the Big Five personality model (Openness, Conscientiousness, Extraversion, Agreeableness, Neuroticism). Utilizing a diverse set of images with clear meanings, such as pictures of animals and landscapes, the research explores how individual personality traits influence visual attention patterns. Participants rated images based on personal preferences while their eye movements were recorded, aiming to correlate these movements with their personality traits. The analysis revealed relationships between certain personality traits and specific aspects of eye movement, such as fixation duration and gaze patterns, suggesting that personality influences how individuals visually engage with content. This has implications for neuromarketing, educational content tailoring, and enhancing user engagement through personalized visual experiences.