Introduction

In the midst of military conflicts and global crises, the concept of culture wars may seem disconnected from the tangible struggles faced by societies. However, this book navigates the complex terrain of culture wars, emphasising their intersection with gender issues and their role in contemporary political discourse. Drawing from theoretical perspectives and empirical case studies, it examines the evolution of culture wars in Italy, particularly focusing on gender dynamics. The book traces the historical backdrop of these conflicts, exploring how shifting societal norms and media representations have shaped the trajectory of gender discourse. It underscores the role of media in perpetuating cultural divisions and influencing public opinion on gender issues. Moreover, it elucidates how gender issues intersect with broader political movements, particularly in the rise of far-right leaders. Through a feminist historiographical approach, the book documents the struggles and counter-hegemonic discourses within gender culture wars. It critically analyses processes of politicisation, polarisation, and domestication of neoliberal governmentality, revealing the communicative and cultural mechanisms at play.