Introduction

In this brief introduction to this short book, I provide concise summaries of the three main chapters which constitute its main content. The chapter breakdowns are based on the abstracts for the three main chapters; in these I highlight the thematic structure. There is a debate to be had that is not currently being had regarding economic theory of sports attendance demand. That debate turns on a contrast between the standard economic agent and the social nature of attendance demand. A different approach to attendance demand is possible.