Ethical Consumer Behavior: A Systematic Review Shown by the “Risacca” Case Study

Ethical values and corporate social responsibility are two drivers of modern consumers’ buying processes, as consumers ask companies to demonstrate, in strategies, policies, and behavior, that they share the same values as them. Ethical consumers’ behavior has a long research tradition that has tried to identify how and when consumers react to business ethics. Scholars have tried to understand if and how ethical corporate activities influence consumers’ behavior. Accordingly, we analyzed 349 academic articles since 2005 to discuss the main topics of this field of research. Then, we present an Italian case study of circular economy, “Risacca”, focused on reusing and recycling fishing nets: “Risacca”. It is a social tailoring laboratory where artisans cooperate with end-users to take care of all phases of product regeneration.