Digital Twins’ and Gamers’ Self-Perceptions: A Fashion Perspective

This study’s objective is to reveal how traditional fashion (TF) and digital fashion (DF) are perceived, how significant DF is in both games and real life, how people acquire garments (virtually and physically), how fashion (TF and DF) impacts their self-image and their perception by others, and how fashion affects how gamers come together in virtual and real lives. The theoretical part of the chapter discusses DT, its role in fashion companies’ business models, and the creation of customers’ DTs. The empirical part explores how online video gamers perceive the significance of fashion in their real and virtual lives, their purchasing behaviors and feelings regarding TF and DF, and how people regard their appearance (and the appearance of their digital representation).