A Paradigm Shift for Consumerism

The introductory chapter of the book illustrates the structure of the book with the overall parts and the chapters in each part. This introductory chapter brings forward the historical development of the topic and the background of the book along with some contemporary and groundbreaking literatures and books on the topic. The chapter also portrays how this book is going to contribute to the knowledge stream by discussing Kuhn’s Paradigm Cycle. The chapter finally depicts the major new and emerging areas that the book is contributing to the literature.