Competitiveness Strategies for Negative Organizations

Chapter 4 is a long and comprehensive chapter. In it we discuss a number of important and central themes. The results of the interviews and focus group are discussed, as well as the results of the study in general. The cases of Portugal and of Google are focused on, as are competitiveness strategies. How may a firm become more positive? What does change management and the implementation of strategies involve? A series of steps may be followed, to ensure success as regards change and becoming a more positive organisation.