Business Data Analytics Toolbox: R and RStudio

The second chapter serves as a hands-on introduction to the business analytics tools R and RStudio, which every business data analyst needs. It guides through the initial steps in RStudio to run R code, progresses by explaining data structures and variables in R, offering insights on how to effectively work with data. Further, it illustrates writing functions and logic in R, and how to expand your codebase with external R packages and managing projects and data within RStudio efficiently. Additionally, the chapter provides a list of further resources for beginners, outlines useful R functions for everyday programming, and concludes with beginner exercises to test your understanding of R programming essentials.