Introduction

Using an introductory business problem, the first chapter illustrates how business data analytics is applied in practice and which kind of mindset is required for a business data analyst in this field. Afterwards, the CRISP-DM framework, the most popular guideline for structuring business data analytics projects and problems, is introduced. This framework also serves as the structure for the subsequent chapters of the book. In this context, the first phase of CRISP-DM, business understanding, is covered including methods for generating a business understanding, determining business objectives, assessing the situation, defining analytics goals, and producing a project plan.