A Bibliometric Analysis Regarding Generation Z Trends on Entrepreneurship

It is known that each generation has its own characteristics. Generation Z is known to have an entrepreneurial predisposition. It is also called the Internet Generation, Next Gen, or Gen Z. The members of Generation Z grew up using technology from the earliest ages. Individuals who are part of Generation Z want to open their own businesses, to support themselves financially; their vision is to combine work with leisure in a balanced way. The bibliometric analysis aims to outline an overview of Generation Z’s trends in entrepreneurship. It wants to highlight the characteristics of the individuals who are part of Generation Z regarding their intentions to integrate into entrepreneurial activities. The bibliometric analysis will be carried out through the VOSviewer software, based on 401 documents extracted from the Web of Science database on the topic of entrepreneurship in conjunction with Generation Z, using publications from 2004–2023. This study offers details and presentations related to entrepreneurship in the period of Generation Z, highlighting the evolution of the subject over the period, presenting the research areas on the subject of study and the directions of research based on the keyword and their links. The results of the research provide a significant image for both the researchers and practitioners in the field of entrepreneurship who are interested in understanding the entrepreneurial profile specific to Generation Z.