Introduction to a Digital Economy

This chapter places digital technologies in the context of more general phenomena, such as a digital economy, digital innovation, digital transformation, digitalization, and digitization. In this way, the reader is oriented to the wider playground in which organizations operate and make informed decisions about potential technological implementations. A distinction is also made between IT and a digital technology. Next, we delve deeper into the role of a digital business model when making those strategic decisions about using digital technologies in an organization and how this relates to an agile way of working and a Scrum approach. All these phenomena and concepts offer the required context to understand better and to position the remaining chapters in this book because they provide an overview as well as guidance in an important first chapter.