Role of Attitude, Norm and Behaviour Control Among Young Voters in Social Media Toward Political Engagement

The digital revolution has redefined political engagement in Malaysia, with social media’s ascendancy empowering the youth to actively shape preferences and opinions in a landscape once dominated by traditional media. While platforms like Facebook and Twitter amplify information sharing and activism, decentralized information dissemination presents governance challenges. Attitudes, social norms, and behavior control mechanisms intricately interact, influencing political engagement, with diverse online information streams shaping attitudes, social norms guiding expression, and behavior control mechanisms shaping interaction patterns. However, this interaction between different factors also creates difficulties, such as the spread of false information. Recognizing these dynamics is crucial for informed policymaking to harness digital potential while addressing challenges. In the digital era, understanding the complex interplay of these factors among young voters is vital for fostering a thriving democratic society in Malaysia. The study employs a quantitative approach, through surveys, aiming to unravel the multifaceted dynamics of political engagement in the digital age. The expected results may reveal how social media shapes the opinions of young voters, unveil their social media habits and the impact on their political choices, and offer insights into challenges such as exposure to only one viewpoint and receiving inaccurate information.