Viral Echoes: Revisiting the Cultural Memory of HIV/AIDS

This chapter engages with the intricate interplay between HIV/AIDS and cultural memory through a contemporary lens, integrating insights from diverse disciplines such as HIV/AIDS studies, artivism, media studies, medical humanities, and queer studies. It critically examines the evolution of HIV/AIDS narratives, from its initial identification to the transformative developments in treatment and societal responses. It outlines the significant impact of activism, particularly within the gay community, in shaping public health policies and the crucial role of antiretroviral therapy (ART) in altering the trajectory of the pandemic. Despite advancements, the persistence of stigma, discrimination, and unequal access to treatment underscores the ongoing challenges in the global fight against HIV/AIDS. The authors highlight the power of cultural representations in shaping and preserving the collective memory of HIV/AIDS, showcasing how art, media, and literature have contributed to public awareness and understanding. They emphasise the importance of transcultural memory in fostering a global dialogue on HIV/AIDS, reflecting on the significance of memorial practices and the role of media in circulating memory across borders. The chapter also explores innovative medical strategies, such as PrEP, in preventing HIV transmission, underscoring the dynamic nature of HIV/AIDS narratives and their adaptation over time. By revisiting the cultural memory of HIV/AIDS, the chapter contributes to a deeper understanding of its impact on society and highlights the importance of remembering the past to inform future responses to the pandemic.