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Transformative Marketing Using Drones

  • V. Kumar,
  • Philip Kotler

摘要

DronesDrones have been receiving increasing attentionTransformative marketing among companies, largely due to their varied applications in real-world uses. Formally known as unmanned aerial vehiclesUnmanned Aerial Vehicles (UAVs) (UAVs), enterprise dronesEnterprise drones (i.e., dronesDrones used by commercial enterprises in their regular operations) have captivated businesses and users alike for their multipurpose civilian uses. However, dronesDrones were first developed for use in specialized military operations. Since their initial development, the commercial applications of dronesDrones have been muted, until recently