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Transformative Marketing with Robotics

  • V. Kumar,
  • Philip Kotler

摘要

RobotsRobots have continued to capture our imagination since their first introduction in the 1950s. While academic investigations and commercial developments in technology continue to shape the field of roboticsRobotics, popular culture has also significantly enhanced the popularity of robotsRobots in real-world usage. Movies such as The Terminator, WALL-E, The Matrix, RoboCop, and The Transformers have etched robotsRobots in viewers’ minds. While most of these movies were set in futuristic times, we are beginning to witness some elements of robotsRobots aiding human lives already.