Transformative Marketing with Generative Artificial Intelligence

Generative Artificial Intelligence, Generative AI (or GAI), is a form of AI that creates new content in text, imagery, audio, video, or synthetic data based on what it learned from the existing content. The process of learning from the existing content is training, which results in creating a statistical model. Generative AI uses the statistical model to predict an expected response, thus generating new content. The world today has come a long way since traditional programming, where one had to write hard code the rules for the model.