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Transformative Marketing Using Blockchain

  • V. Kumar,
  • Philip Kotler

摘要

In the NAT environment, blockchainBlockchain technology is rapidly gaining attention among firms and users. BlockchainBlockchain operates on a peer-to-peer (P2P) networkPeer-to-peer network and is characterized as a distributed ledger technologyDistributed ledger technology wherein data can be stored on servers anywhere in the world. Such a system allows for the creation of a permanent record of actions while providing the participants of the system the ability to verify each action ever performed.