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Transformative Marketing Has Begun

  • V. Kumar,
  • Philip Kotler

摘要

Avant-garde. This is a term that can be used to describe the current state of business and marketing. In the vast canvas of human history, there have been pivotal moments that have redefined the way we live, work, and connect. Today, we find ourselves at the cusp of such a transformative era, where the convergence of new-age technologies is reshaping the world as we know it. The rapid and relentless march of innovation, fueled by advances in technology has ushered in a new chapter in the human story.