Conclusion: Updating Consumer-Brand Relationships and Scope for Future Research

The final chapter of this book offers a brief glance at the imperative theoretical and empirical contributions of all the publications and makes the foundations for further progress of the efficient consumer-brand relationships (CBRs) in the marketing, tourism, and hospitality field. This chapter also presents a summary guide helpful for further cutting-edge research in the area of CBR, which outline a likely-looking stream in marketing, tourism, and hospitality for academic and business world. In the present chapter, the important perspectives to provide a practical guide for employing CBE practices and strategies or CBR-based marketing tactics as well as impending productive domains/themes of future research are discussed.