The tourist routes are presented as a fundamental tourist element for the increase of tourism in destinations insufficiently developed, but with highly considered tourist resources of different scopes such as cultural, environmental, gastronomic, etc. This article is a project of development of a tourist route in the municipality of Santo Tirso located in the Northern region of Portugal. The planning of this route tried to answer to the tourist necessities in the city of Santo Tirso, aiming to fill the lack of this type of tourist product. This work has as objectives to promote the local heritage of cultural and artistic relevance, to increase the municipality as a space of culture and artistic conception; and to stimulate the economic growth of the region. The route called Route of Arts and Flavours Tirsenses comprises four days of visitation and includes numerous activities fundamentally of cultural and gastronomic scope. Methodologically, a set of bibliographical and statistical sources were used in order to understand the attractive tourist scenario of the region. It was possible to conclude that, with the appropriate communication and promotion of this route, Santo Tirso can reveal its tourist potential as one more attractive destination in the North of Portugal, due to the cultural, natural, landscape and artistic tourist characteristics present in the territory.