Natural Environment, Sustainability, and Consumer Well-Being

Consumer behavior is influenced by a variety of factors that significantly impact their well-being. One such factor is the natural environment, which plays a crucial role in shaping consumer experiences. Consumers are an integral part of the natural environment and rely on it for their basic needs. The quality of the natural environment not only affects consumers’ physical health but also contributes to their emotional and mental well-being. Therefore, the natural environment is not just necessary for survival; it also plays a vital role in fostering a sense of well-being. The purpose of this chapter is to explore the existing empirical literature on the impact of natural environmental factors on consumer well-being by exploring various aspects of the natural environment, including green spaces, biodiversity, climate, air and water quality, plant-based diet, and food well-being. Additionally, this chapter delves into the examination of the circular economy, sustainability, and related psychological constructs such as pro-environmental attitudes and behaviors, nature relatedness, and ecotherapy, in order to shed light on their contribution to enhancing consumer well-being. Finally, the chapter concludes by offering policy recommendations aimed at improving consumer well-being by addressing natural environmental and related issues.