Impulsive and Compulsive Buying and Consumer Well-Being

This chapter examines the nexus of impulsive and compulsive buying behaviors, explaining their influence on consumer wellbeing through the prism of self-regulation. Through an extensive literature review, it delineates the distinct features of these behaviors and dissects contributing factors. Emphasis is on self-regulation as a pivotal determinant in consumer decision-making. Impulsive buying, characterized by spontaneous, emotionally driven purchases, often responds to situational cues and persuasive marketing. In contrast, compulsive buying embodies a chronic, compelling urge to shop, culminating in significant distress. Both behaviors converge on one critical facet: compromised self-regulation. By incorporating self-regulation as a cornerstone, we glean vital insights for effective interventions, mitigating the adverse impacts of impulsive and compulsive buying behaviors on consumer wellbeing. Practical implications for marketers, policymakers, and consumers are expounded, spotlighting strategies to foster responsible consumer behavior and bolster wellbeing.