Technological and Other Motivating Factors Behind Purchase Intention for Organic Processed Food

Growing knowledge of the organic diet as a healthy food alternative has spread around the world. The idea that organic food doesn't contain dangerous chemicals like nonorganic food has begun to gain widespread acceptance. More customers are turning to natural products as a result of the rising incidence of food contamination caused by the use of chemical pesticides and fertilisers in agriculture. More ecologically concerned consumers are gravitating toward organic foods. As a result, the organic food business worldwide is expanding at a pace of 20–22% yearly. Consumers’ lifestyles have evolved in recent years, and dining out has become commonplace. From a health perspective, the consumer is prepared to pay more for high-quality goods, particularly food products. New industry opportunities for producers and merchants have emerged as a result of promising customers a shift in mind set. Enhancing public health and protecting the environment both depend on organic agriculture. Therefore, encouraging organic farming will benefit customers as well as farmers by meeting consumer demands for high-quality food and environmentally friendly food production. This conceptual study lists 11 key elements that have a significant impact on customer intentions to buy organic goods. Further, this research investigates the impact of technology as a motivating factor behind consumers’ purchase intention for organic processed food. As the food industry experiences rapid advancements in technology, including digital platforms, e-commerce, and information-sharing tools, understanding how these technological elements influence consumer choices in the context of organic processed food becomes crucial.