Adoption of Online Grocery Shopping: A Systematic Review of the Literature

This article provides an SLR, or systematic review of the field of study known as “e-grocery adoption.’’ It suggests using grocery apps or online buying groceries to enhance marketing research. The purpose of this study is to critically revise and produce an essay about the adoption of grocery applications. 38 studies were produced by the SLR and presented concurrently to the adoption of grocery apps. Results from ahead descriptive analytics show the most important research questions around the adoption of grocery applications as well as diverse strategies that link researchers and participants in various research methods. The essay looks into the factors that led to the acceptance of grocery applications. The writers emphasized how the subject has evolved over time and noted the prospective potential future research topics. The study eventually provides references for further research on adoption of grocery applications.