The Systemic Contexts and Dynamic Trajectories of Corporate Social Responsibility in Chinese Automobile Industry

As the economic and social environment continues to change, the format and content of CSR will also change. Most of companies may adopt different types of CSR strategies at different stages of their life cycle. In order to clarify the evolutionary process of CSR, this chapter will introduce the concept of dynamic trajectory and try to build a dynamic evolutionary model of CSR by combining the evolutionary theory. The dynamic evolution process usually includes early emergence, mid-term selection and retention, and eventually some CSR activities will be further refined while others will be eliminated by the competitive market. This dynamic evolution model can help enterprises identify CSR strategies that are more suitable for the current development stage and intervene for different manifestations of CSR in different stages.