AI-Generated Future: What Awaits Tourism and Hospitality with AI-Based Deep Learning Technologies?

AI-based technologies are taking the world by storm – rapidly changing the course of many industries from arts to education, healthcare to entertainment, and even areas of life we are yet to discover [1–4]. The application of AI-based technologies is also emerging in travel and tourism industries [5, 6], but remains underexplored as a research area [7–9] when specific and feasible AI applications are considered. This study describes and appraises several emerging AI-based deep learning technologies that are un(der)utilized in tourism fields but promise high utility in the future. Furthermore, potential application areas of these technologies within the context of tourism are detailed. Possible research routes and methodologies to investigate the functionality of AI-based applications are also outlined.