A Service Ecosystem Perspective on Building a Cultural Tourism Co-creation Platform

The aim of the paper is to provide practical insights into a cultural tourism co-creation platform for building a service platform ecosystem from multiple stakeholders’ perspectives. Drawing on the service dominant logic and service ecosystem literature, the paper provides a comprehensive literature review and multiple stakeholder perspectives on the construction of a cultural tourism co-creation platform for the digital practice of Mogao Grottos. Four key actors of cultural tourism co-creation platforms from a service ecosystem perspective are identified, including platform owners, platform partners, technological providers, and platform customers, and the paper explores the actions and strengths of these actors. To the authors’ knowledge, this study represents one of the early attempts to investigate the possible consequences of building a cultural tourism co-creation platform for destination organization management.