A Quantitative Analysis of the Factors Affecting Citizens’ Intention to Adopt Smart Mobility Services

New social, environmental, economic, and political concerns have led cities worldwide to adopt a new “smart city” paradigm over the past ten years; meanwhile, innovation and technology continue to transform urban services and infrastructure. The mobility industry has embraced newly developed smart mobility solutions—from alternative modes of transportation to sophisticated traffic control systems—and thereby finds itself at the forefront of digital transformation. Improving inhabitants’ quality of life is the industry’s primary goal, and, for smart cities to succeed, their interests must be considered a top priority. However, smart-mobility-service adoption rates are not meeting political targets and pose financial challenges for business vendors. Therefore, citizens’ adoption processes must be understood to ensure the predictability of the use of services. This quantitative study aimed to investigate the causative factors promoting citizens’ acceptance of on-demand smart mobility services and their cause-effect relationships to answer the research question: What drives citizens’ intentions to use smart mobility services? The study hypotheses were tested using an online citizen survey in metropolitan areas of Europe. The findings regarding customer behavior toward smart mobility apps offer both theoretical and practical insights into the public and private business planning necessary to launch smart mobility initiatives.