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Artificial Intelligence in Operations Management. A Strategy to Make Organizations More Attractive

  • Raquel Sastre,
  • Alba Yela Aránega,
  • Raúl Castaño Urueña,
  • Rafael Castaño Sánchez

摘要

Artificial Intelligence (AI) is gaining ground in many areas. This chapter addresses the implementation of AI within operations management. This study goes beyond the capabilities and scope of AI applications, with the aim of determining the known AI methods and tools, investigating how their strategies and effects are assessed, and exploring which ones are applied in day-to-day Operations Management (OM) in organizations. To this end, a questionnaire is developed for one hundred professionals in the logistics sector to determine the best-known AI methods and tools, those that are applied on a daily basis in organizations, and examines the ways of assessing the strategies used and the effects of their application in OM.