The Organic Food Market in the Post-COVID-19 Era: Evidence from Northern Greece

Numerous researches regarding the effects on consumer behavior in the Greek organic food market have been conducted since the outbreak of the COVID-19 pandemic and the beginning of the Russian–Ukrainian war. Previous findings suggest an increased interest in organic food products on a global scale as consumers seek healthier, more environmentally friendly products that meet animal welfare standards. Moreover, food supply chains have experienced major disruptions such as food shortages due to the pandemic and the ongoing war. This is especially the case for the European Union since a considerable amount of raw food materials was being imported from Ukraine. The goal of this study is to assess the impact of both current events on the organic food market with evidence from Northern Greece. A quantitative research has been conducted to collect primary data, which are analyzed with descriptive statistics analytical tools. The results of this research suggest a relation between organic food consumption and specific demographical characteristics.