Connecting Values: The Research Potential of Sustainable Engagement

Organizational sustainability has the potential to connect organizational values with those of their employees, fostering their engagement. Employee engagement is a central concern in today's business environment, as it is related to increased employee productivity, well-being, loyalty to the organization, and higher productivity. While many studies focus on the characteristics and effects of social media in organizations, few studies analyze how the type of content posted affects employee engagement. Hence, this research-in-progress describes a systematic literature review to understand how previous research analyzed the relationship between enterprise social media and employee engagement. More specifically, this research aims to outline relevant applications for using neurophysiology to study the relationship between organizational social media posts that highlight their sustainable values and employee engagement and to instigate further research in the study domain, both theoretical and empirical.