Conversational AI in Organizational Communication
摘要
Artificial intelligence (AI) and other related technologies are fundamentally changing the communication process in organizations. Advancements in AI and machine learning (ML) are providing conversational interfaces that affect every facet of human life, including how we communicate in both private and organizational settings. This chapter explores the increasing influence of AI-driven technologies like chatbots and conversational agents in organizational communication. It provides an overview of trends in conversational agents and their implications for organizational communication. The chapter argues that a shift is taking place from communication with people to communication with and between people and machines. The increasing role of machine actors in the communication processes challenges how communication scholars have studied communication in general and organizational communication specifically.