Integrated Thinking in a Listed South African Company: Illustration of a Push/Hard Approach

This chapter illustrates a Push/Hard approach in a South African mining company, EXXARO where IR is compulsory since 2011. We discuss the benefits as well as the limitations of the push/hard model. Integrated Thinking should not be viewed solely as a “functional requirement” for reporting purposes, but also as the driving force behind the “effective functioning of the business.” To create such awareness, soft approaches addressing sustainability issues through more effective communication, collaboration or interactions should be strengthened.