R&D Innovation in Family Businesses
摘要
R&D is being always part of firms if they want to produce and compete in the market. The chapter will depict areas of R&D that are key activities of the triple-bottom approach. It overviews nature of the R&D, new product development life cycle, and overviews possible sustainable models of R&D that will be a part of family business longevity as well as the social, economic, and environmental impacts. The chapter is followed by a case study.