Gamifie: A Gamified Framework as a Strategy to Increase Motivation and Engagement Among Employees in IT Industries

Companies in the IT industry face a number of challenges, one of which is maintaining employee motivation and engagement at work. By incorporating elements of games into the workplace, gamification has become increasingly prevalent over the past few years, with the goal of improving employee engagement and productivity. The main aim of this research was to develop a gamified framework, entitled Gamifie, to help increase employees’ motivation and engagement levels in IT companies. The research methodology used for this chapter included three main parts: (1) an in-depth literature review, (2) gathering data before using the proposed framework through surveys, and (3) obtaining feedback after applying the proposed framework via surveys. Several gamification frameworks were compared through an in-depth literature review. Our gamification framework, entitled Gamifie, was then developed and focuses mainly on IT industries. It included several gaming elements that aim at boosting job motivation and productivity. To support the Gamifie framework, a tool has been developed in Microsoft Excel to ease the use and tracking of the progress of different players. The tool acted as a checklist for the team leader and as a dashboard where the leaderboard, rankings, and points of each player are displayed. Gamifie was then evaluated by a team of six people in an IT company. Based on employees’ evaluation and statistical analysis, Gamifie proved to be successful in increasing the motivation level of the employees. However, some limitations were that it was tested with a team of only six employees, and the support tool used had limited features.