The Home-Delivery Analysis of Prescription Drugs for Chronic Diseases in the Post-Pandemic Era–An Example of Local Community Pharmacy
摘要
In 2023, the Taiwanese pharmacy industry faces novel challenges post-epidemic. This study examines the role of door-to-door delivery of chronic disease prescriptions in boosting sales for community pharmacies during this period. Utilizing AI analysis and questionnaires, the research assesses how prescription delivery influences sales of pharmaceutical products and customer satisfaction at Pharmacy C in Taichung City. The objectives include evaluating the impact of prescription delivery on sales of drugs and related medical products at Pharmacy C, analyzing customer satisfaction and loyalty towards delivery services using AI, and correlating these services with sales performance. The study also aims to share best practices and suggest improvements for community pharmacies by examining the case of Pharmacy C. In conclusion, the research offers strategies for community pharmacies to enhance sales, customer satisfaction, and loyalty through AI. It presents successful cases with potential benefits for the entire medical pharmacy industry and helps pharmacies understand the business potential of AI and home delivery services, aligning with current trends.