An AI Analysis on the Circular Economy Value Chain: A Portuguese Perspective of Evaluation Business Models

The concept of the circular economy (CE) has become an important issue given the availability of resources. The circular economy offers the opportunity to develop new business models in the economy but also to use economic resources. In this sense, it is important to design a model where it might be possible to combine variables to promote benefits in the economy. This means that the value chain should take into account the capabilities to promote value creation and to shape the economic and social consequences. Artificial intelligence (AI) is a tool that can predict how stakeholders will behave in relation to consumers, the environment analysis and the risk of new products delivered. In this sense, the circular economy can use AI to show how the value chain can be changed based on key variables in the economy and consumer behaviour. In this paper, we discuss the business model for the Portuguese circular organisations and how AI can be used to identify variables in the market that truly add value to the value chain.