New Venues for Collaborative Business Model Innovation Through Ecosystems
摘要
Digital transformation enables novel opportunities for incumbents and new entries to collaborate and jointly create value in ecosystems. Ecosystems can be considered as aligned and integrated business models along the customer journey. Using two illustrative examples from financial services, we explain what ecosystems are and which factors must be considered for success. We highlight three use cases that underline the significance of ecosystems for the financial service industry today and explain why ecosystems are game changers for future research on business model innovation.