Foundations of Esports Event

In this chapter we focus on foundational steps necessary for a successful event. This chapter is designed to guide you through the critical phases of event planning, starting from preliminary considerations to the execution of a detailed plan. It emphasises the importance of understanding the core reasons and goals, defining the target audience, considering competition formats and locations, and securing budget sources. The chapter is structured into four main sections, each focusing on an essential aspect of event organisation: preliminary considerations, setting goals and KPIs, selecting games and formats, and developing a comprehensive strategy and resource allocation plan. This holistic approach ensures that organisers are well-prepared to handle the complexities of esports event planning and execution. Key Takeaways: