Make Yourself Visible: Broadcasting

In this chapter, we focus on content distribution’s pivotal role in developing and monetising esports events. The chapter probes into the nuances of esports broadcastingbroadcasting, exploring the challenges and potential revenuerevenue streams associated with streamingstreaming platformsplatforms and content rights. We analyse various broadcasting setups, from basic home production to professional studio arrangements, highlighting the importance of choosing the right approach based on resources and event scale. Additionally, the chapter offers insights into working effectively with esports talents, including casterscaster, analysts, and non-endemic influencersinfluencers, to maximise audience engagement and broaden the event's appeal. Key Takeaways: