Preparation Pays Out: Set Up the Infrastructure

In this chapter, we explore the crucial infrastructure needed for successful esports events. This chapter focuses on the digital nature of esports, highlighting the integral role of competitive and broadcasting software in event organisation. We discuss the rise of digital systems (including AI) and their potential impact on automating various processes. Emphasis is placed on selecting appropriate tools and solutions to empower organisational processes. We explore the necessity of balancing automation with human oversight, especially in task management, time tracking, content creation, IT infrastructure management, cybersecurity, and integrity. The chapter also addresses event assets, including the importance of an effective tournament infrastructure, registration and player management, social media channels, and ticket and merchandise sales strategies. Key Takeaways: