The Effect of Green Marketing Practices on Marketing Performance of Electrical Home Appliances Sector in Jordan

Focusing on Amman, Jordanian household electrical appliance companies, the objective of this research is to examine the influence of executing green marketing tactics on marketing performance. Main components of green marketing—such as corporate social responsibility, activist organizations, ecologically sound goods that do not pose a threat, energy-conserving goods, goods that can be easily fixed or substituted, and, ultimately, consumer awareness—will be examined. Descriptive analytical techniques were selected by the researcher as the best-suited methodology in attaining this objective. In Amman, 135 questionnaires were dispersed amongst household electrical appliance companies after undergoing revision by a group of specialized professionals. Only 115 of them proved valid and were utilized for analysis purposes. Through implementation of the SPSS program, the researcher correctly utilized statistical methods to examine the data. Through statistical analysis, all studied dimensions of green marketing implementation, including social responsibility, pressure groups, environmentally safe products, energy efficiency, reparability, and consumer environmental awareness, showcased a significant impact on marketing performance with a 0.05 ≥ level of significance. The study highlighted significant results that emphasized the importance of green marketing implementation. Household electrical appliance companies can significantly benefit from effectively applying green marketing throughout their transactions. The study suggests focusing on boosting activation, integrating green marketing elements, and persisting with such practices to achieve cost reduction, competitive edge heightening, market share augmentation, and the sustained provision of superior products. This, in turn, fosters increased customer loyalty while boosting companies’ profits.