Factors Affecting Consumers When Making the Purchasing Decision of Hybrid Cars: An Empirical Study in the City of Amman/Jordan

The purpose of this paper is to determine the factors that influence a Jordanian buyer's decision to purchase a hybrid car within Amman's city boundaries using seven different factors, including tax exemptions, environmental protection, maintenance, after-sales services, hybrid car specifications, and reference groups. A descriptive analysis approach was utilized for this study due to its compatibility with the nature of the research, and both primary and secondary sources were used for data gathering. In order to achieve this aim, 420 questionnaires were distributed to identify hybrid car purchasers in Amman. Out of the 400 questionnaires retrieved, 11 were deemed invalid for statistical analysis, leaving 389 valid questionnaires. The most significant discovery of this study is that the factors that influence a Jordanian consumer's hybrid car purchase are indeed impactful. The research recommends that the government concentrate on expanding tax exemptions to encourage hybrid car purchases, as it has a beneficial impact on reducing fuel consumption and lowering the oil bill for the kingdom.