Does Participation Matter? Exploring Upper Secondary School Students’ Expectations and Perceptions of Value in IS Outreach Programs

As the need for Information and Communication Technology (ICT) professionals increases, higher education institutions create education outreach programs to attract students to study ICT majors, including Information Systems. For the outreach programs to be successful, it is important to take the target audience and their needs and expectations into account. For this purpose, this paper investigates education outreach programs through the lens of service dominant logic and conducts an interview study with upper secondary education students to map their expected, perceived, and proposed value towards higher education outreach programs. We end up highlighting a participatory approach both for the outreach programs as well as their design.