Prix Italia

Prix Italia is an international media competition that takes place in Italy every year. Awards are given in the fields of radio, television, and online broadcasting. Prix Italia was founded on the island of Capri in 1948 by the Italian public broadcasting station RAI and has thus been one of the oldest media awards. The festival travels around the country, and each year it takes place in a different Italian city with a long cultural tradition. The prize awarded at this festival is very prestigious; nevertheless, unlike at Prix Europa, the laureate is not selected by all participants but solely by an appointed festival jury. This chapter addresses the history, the prestigious character of the event and compares it to the IFC.