The Enigma of Metaphor

In this chapter, we aim to provide a transdisciplinary account of the phenomenon of “metaphor” by looking at selected topics in order to gain a basic understanding of its complex nature. In particular, in the first section we will highlight the different manifestations of metaphor and explain the different qualities and characteristics associated with each manifestation. We will then turn to the multiple functions of metaphor, highlighting its importance in different discursive contexts and explaining the cognitive and persuasive potency of this captivating and elusive phenomenon.