This chapter explores the role of chatbots in higher education and their potential to support student engagement and retention. As the education landscape evolves, learning institutions are increasingly turning to technology to enhance student experiences and address the challenges associated with student engagement and retention. Chatbots, powered by artificial intelligence, have emerged as a promising tool, offering personalised and interactive support to students throughout their academic journey. The chapter begins by highlighting the importance of creating a supportive and personalised learning environment and identifies the factors contributing to students refraining from relying on chatbots. It further discusses chatbots’ potential benefits and limitations in higher education and emphasises the importance of balancing human support and automation. Finally, the chapter highlights future directions and recommendations for effectively integrating chatbots in fostering student engagement and retention.