Analysis of Effectiveness of Indian Political Campaigns on Twitter

Twitter is a micro-blogging website, which has amassed immense popularity over the past years. Many political parties are now using Twitter for publicity and running campaigns. These campaigns are run on various social media platforms to gain the attention of the voters. In this work, we analyze the effectiveness of such campaigns, by studying the sentiments that the users have towards the party and predict the result of the elections with its help. In this study, we utilise Hindi tweets for analyzing the sentiments that people have towards popular political parties in India. Various models were implemented and their performance was compared. The highest accuracy achieved was 88.4%.