Organizing the Company for the Green and Circular Economy

Not only the external conditions need to change, so does the way that companies are organized. This is necessary to meet the autonomous challenges and the new market conditions due to the transition to a Green and Circular Economy. This chapter introduces the Circular Organization Model inspired by Porters Value Chain and describes how companies must change their focus from marketing towards products in a switch of only focusing on sales and marketing to focusing on the products and their sustainable impacts in the full value chains in the future. Porters value chain was not a value chain, it was the way to organize the company for a linear economy. These times are over and new organizationing is needed.