New Company Purpose with Sustainable Leadership

Market conditions are changing rapidly, due to disruption, technology, online market platforms, sustainability, and new types of consumers. These are all topics that change the landscape for businesses and challenge leadership. Companies need a new approach to the outside world and their stakeholders, if not to be disrupted or dismissed. This is topped by an increasing focus on fraud in many sectors which was an important root cause to the financial crisis in the 2000s, and sustainability has also been a frame where much fraud and dishonesty have happened from the business side. This chapter discussed the global value chains, purpose gap, knowledge gap and science gap as important reasons for lack om implementation of a Fair, Green and Circular Economy. This chapter gives a take on Sustainable Leadership and suggest a new Formation School for business leaders inspired by Grundtvig - a priest that in the 1800s change the formation and educational system in the Nordics. Corporate culture as well as time and ownership structure are other topics important in creating Sustainable Leadership.